Objective

Pico Alto is a Colombian-rooted coffee producer that marries tradition with modernity. The logo design embodies a rustic charm, featuring rounded and bubbly typography to evoke the playful essence of the brand. Utilizing a sophisticated color palette of off-white and black, the overall aesthetic remains contemporary while retaining a touch of heritage.

The branding and advertising campaign are enriched with whimsical illustrations, emphasizing the company's fun and approachable nature. This project showcases a harmonious blend of design elements that highlight Pico Alto's commitment to quality and creativity in the coffee industry.