Wood Be Hero

Art Direction
Brand Identity
Strategy

DRIVING FORWARD COMPANY CULTURE THROUGH BRAND MESSAGING.

Objective
Wood Be Hero is a skateboarding brand known for its originality in the town of Oegstgeest, Netherlands. Wood Be Hero needed a holistic visual system that captured contemporary European culture, honored the distinctive visual heritage of the region, and was adaptable across formats.

I designed a distinctive logo with the word "hero" as the central theme. The logo's unique shape draws inspiration from the Perseus constellation, often referred to as the hero constellation. The color palette throughout the project is directly influenced by the colors of the Netherlands flag, creating a bold and meaningful visual identity that resonates with the brand's adventurous spirit and cultural roots.
Spread of Wood Be Hero's branding guidelines